Annual Campaign
Press Kit

Thank you for being interested in helping promote the MYCincinnati Youth Orchestra's Annual Campaign event! This event helps us introduce the program to the world while keeping it sustainable and Keeping Music Free!

The information below is meant to provide you with the tools to keep this message as consistent and deliverable.

WHY?

Before we go further, lets address the why in all of this.

The MYCincinnati Youth Orchestra is a program of nonprofit Price Hill Will, and we simply can not do this without community effort and support. You are seeing this kit because YOU have a unique story to tell. Maybe you saw a performance, maybe your student was a member, or maybe you've seen the impact of the group on the community.

Whatever that story is, no one can tell it but you.

And that's WHY we need you.

HOW?

OK, you need my help but..

The way you have a story, you have a platform.

We aren't talking about social media influencers (though we will take that help), but instead your everyday platform. At work, at home, or at play we each have a community we are connected to, a community that is unquiely us.

We are asking you to share the history, mission, or just a photo with that community. Who knows, maybe they need the MYCininnati community too.

The Methods: Communicate YOUR Way

Success on Social

In 2021, there is no easier way to connect than through social media. But maybe not?

Review our 7 points on social guide to make sure you follow our best practices.

7 Points for Social

Videos

If a photo is worth a thousand words, just think what a video is worth! Social media's reliance on quality video content is growing. Help us spread the word about our organization and campaign with one of our student or teacher spotlight videos.

Share a Video

Photos

There is truth in the adage 'a picture is worth a thousand words.' So tell a story with a photo. Few things will help people connect as effortlessly as with a photo.

Share a Photo

In The News

Do you share news articles?

How about a tweet?

Share a news article about MYCincinnati!

Share an Article

Basic Lingo

Trying to figure out what to say? That's ok!

Find our mission, our tagline, and more helpful information on the campaign language.

Lingo Basics

Share an Impact

Few things speak as loudly as one person's experience. If you want to share a well worded example of someone else's impact story, this is how.

Share an Impact Story

Post or Newsletter Copy

Companies are always searching for ways to give back. Tell your's about MYCininnati by using our newsletter templates, including all the language you might be interested in.

Get Post/Newsletter Copy

Graphics

Are you visually inclined?

Want to add some flare to a newsletter or picture? Yeah, we've got that.

Get some Flare

The Methods

7 Points to Social Media

Consistancy

Consistency is key with social media, so post at least 1x a week and post at ideal times based on your audience. Usually this is considered 8am and noon, however, if you are a night owl and you regularly post at 2am then go ahead and do 2am!

Direct Messages

Reach out to your community one-on-one and tell them about MYCincinnati to start that personal ask!

Personalize

Personalize - Sharing from MYCincinnati or Price Hill Will pages? Fantastic! Just adapt the language to fit your own personality! Our language is good, but it should still reflect you.

The Sign Off

At the end of your post add: #KeepMusicFree, www.mycincinnati.org/give

Quality

Quality – What overrides consistency? Quality! We are providing you with quality images and videos, use them! Every post should have media attached to it!

Public Shares

Unsure what to share? Share what's already there! Go to the MYCincinnati or Price Hill Will pages and find content with high likes or shares and share it to grow our traction.

Language & Culture

Embrace our language & culture! Review our site for best practices for language.

Do's – family, collaborative, people-centered, accessability, community-driven
Don't say - "lifting up", serving, Urban, Disadvantaged, at-risk, etc.

Social Media

Videos

VIDEOS

OFFICIAL 2021 CAMPAIGN VIDEO

MYC Teachers: How donations affect the program.

MYC Teachers: Why should you donate to MYCincinnati?

MYC Teachers: What MYCincinnati Means to Me.

ADDITIONAL VIDEOS

PHOTOS

Photos

At our summer camp in July, an 11-year-old student saw smoke billowing from a nearby house. She ran to an adult and insisted MYCincinnati’s mission is to use ensemble-based music as a tool for youth development by providing children with access to free, intense, high-quality music education. that they come look and call the fire department. Because of her self-confidence, the fire department was notified in time to stop the fire and evacuate the family that was asleep inside. She displays the same self-confidence on stage when she picks up her clarinet to lead the ensemble. Through immersion in music, all of our students are developing the skills to become successful young adults with the ability to lead, inspire, and positively influence their families and our community.

IMPACT STORY

Post/Newsltter Copy

POST/NEWSLETTER COPY

Can you imagine growing up in a world without music? Sadly, many children in Price Hill want to learn an instrument but cannot because of the cost, location, cultural barriers, or cuts in school music programs.

MYCincinnati’s uses ensemble-based music as a tool for youth development by providing children with access to free, intense, high-quality music education. Your gift to MYCincinnati will have a transformational effect because, through the daily practice of collaborative music-making, students learn how to be in a community with one another, and with the world around us.

One minute is all it takes to have a tremendous impact by helping children develop a love for music. More than anything, MYCincinnati is a musical family. Thank you for being part of our community, and for supporting our efforts as we strive for a more connected, equitable, and creative world.

BASIC LINGO

OUR MISSION

Mission: MYCincinnati’s mission is to use ensemble-based music as a tool for youth development by providing children with access to free, intense, high-quality music education.

OUR TAGLINE

Help Us Keep Music Free

ABOUT GIVING

Give today to support MYCincinnati's free daily programming in Price Hill!

The Lingo