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Annual Campaign 
Press Kit

Thank you for being interested in helping promote the MYCincinnati Youth Orchestra's Annual Campaign event! This event helps us introduce the program to the world while keeping it sustainable and Keeping Music Free! 

The information below is meant to provide you with the tools to keep this message as consistent and deliverable.

WHY?

Before we go further, lets address the why in all of this.

The MYCincinnati Youth Orchestra is a program of nonprofit Price Hill Will, and we simply can not do this without community effort and support. You are seeing this kit because YOU have a unique story to tell. Maybe you saw a performance, maybe your student was a member, or maybe you've seen the impact of the group on the community. 

Whatever that story is, no one can tell it but you.

And that's WHY we need you. 

HOW?

OK, you need my help but..

The way you have a story, you have a platform. 

We aren't talking about social media influencers (though we will take that help), but instead your everyday platform. At work, at home, or at play we each have a community we are connected to, a community that is unquiely us.

We are asking you to share the history, mission, or just a photo with that community. Who knows, maybe they need the MYCininnati community too.

The Methods: Communicate YOUR Way

 

7 Points to Social Media

  • Facebook
  • Instagram
  • YouTube

01

Consistancy

Consistency is key with social media, so post at least 1x a week and post at ideal times based on your audience. Usually this is considered 8am and noon, however, if you are a night owl and you regularly post at 2am then go ahead and do 2am!  

03

Direct Messages 

Reach out to your community one-on-one and tell them about MYCincinnati to start that personal ask!  

05

Personalize

Personalize - Sharing from MYCincinnati or Price Hill Will pages? Fantastic! Just adapt the language to fit your own personality! Our language is good, but it should still reflect you.  

07

The Sign Off

At the end of your post add: #KeepMusicFree, www.mycincinnati.org/give 

02

Quality

Quality – What overrides consistency? Quality! We are providing you with quality images and videos, use them! Every post should have media attached to it!

04

Public Shares

Unsure what to share? Share what's already there! Go to the MYCincinnati or Price Hill Will pages and find content with high likes or shares and share it to grow our traction. 

06

Language & Culture

Embrace our language & culture! Review our site for best practices for language.  

  1. Do's – family, collaborative, people-centered, accessability, community-driven 

  2. Don't say - "lifting up", serving, Urban, Disadvantaged, at-risk, etc. 

 
 

VIDEOS

OFFICIAL 2021 CAMPAIGN VIDEO